All of PANDORA’s jewelry is designed by its in-house designers in Denmark and then handcrafted at PANDORA Productions, its privately owned production facility. The factory employs more than 1,000 highly skilled goldsmiths and silversmiths to perfect every design into a beautifully treasured piece.

PANDORA charm bracelets use a patented threading system (U.S. Pat. No. 7,007,507), allowing charms to stay evenly distributed across the entire bracelet. Also unlike traditional charm bracelets, PANDORA charms are threaded in the center and can be easily twisted onto the bracelet by the wearer in any arrangement desired, without the need for soldering. The design allows for the charms to move freely and rotate slightly with the wrist’s movement, creating an eye-catching effect.

The bracelets can be personalized by the wearer through the addition of more than 800 charms, one for every unforgettable moment in a woman’s life. The charms are crafted entirely by hand using only 14K gold and sterling silver, some accented with precious stones. Several charms are handcrafted of famous Murano glass.